Tuesday 16 November 2010

HOW DO MAGAZINE FRONT COVERS USE DENOTATION AND CONNOTATION TO ATTRACT THEIR INTENDED AUDIENCE




How those magazine you have studied construct and reflect its intended audience.


Harmony and Success, Fitness First, Strike a pose, Film Star, Acting confident and so good we did it again. All this Sub-headings draws the attention of its intended audience. It gets them wanting to know more and interested in the content of the magazine. By just seeing the heading it gets you thinking about what’s to come. Each sub-heading identifies its self with a separate audience. The fonts  for the sub-headings is different from that of the content fonts and quit simple there is no fancy effects added to it, the text size is larger and bolded in heavy black which makes it very recognisable. In terms of content one of the first things one would see is a large text so this proves that it is important in helping to draw an audience. The font style of the title is different from that of the content; it's the largest text on the page which gives it power over the other text on the pages. It is portrayed as the most important thing on the page. The background colour compliments the colour of the title; this was done in order to draw attention to the title. All the other writings on the pages are black and the title colour is white, this draws attention and places focus on the title. The title also helps associates the magazine with an audience. This is a school magazine and the title helps link the magazine it to the audience also the magazine is full of young people which could help establish and age range of the intended audience which would be students and maybe interested personnel such as parents and intended students who may be interested in the school and what it those.
   
 Colour is an important part of mise-en-scene in that it creates the mood and atmosphere trying to be portrayed by the magazine. Most of the colours used in the magazine were very mild and sectioned, they weren't mixed in together, and this could convey a message of simplicity and informality. Each image has its own identity and conveys its own messages. But I think the most important photos in the ones on the front cover because it's one of the first things you see. The photo on the right of the front cover is cropped into the background colour, the lighting of the photo seem very artificial, she is quit boxed in with the frame which restricts her movement. she is also one of the largest objects in the photo, the shot is shallow and places her in the spot light, isolating her from what’s going on in the rest of the scene which makes her seem more important than what’s going on in the background. The character is placed to the edge of one side of the frame showing some distance between her and the other side of the frame. Most of the pictures in the magazine are either wide width which would give the character space to move or boxed in which would restrict there movement, the boxed in photos contain one character which would make them the central focus while the wide width photos contain more than one characters which shares the focus between them.

A variety of photo is used in the magazine. Each photo is expected to denote and connote something different. I place my emphasis on what the photo on the front cover is denoting and connoting. Looking at the photo on the right near the bottom of the page, we see a group of children dress up in what looks like animal costumes, behind what looks like a cage. This could imply that they're taking part in play pretending to be animals that is confined to a cage. Theses things are what attracts and identifies a magazine with its audience. The mode of dress of the characters supports the ideas and themes of what the magazine is all about. Most of the characters are dressed in their uniform or something that associates them with being part of a school. The way a character dresses says a lot about who the magazine is trying to attract.
All the images and Sub-headings in the magazine comes together collectively to address the different identities of its audience. It also gives and idea as to who would be interested in the magazine. For example the Film Stars sub-heading suggest that some who is interested in film production would be interested in reading the magazine, this just indentifies one of its possible audience. In my view most magazines identifies it self most likely with one audience so a fashion magazine would identify is self with people interested in fashion and not people who would be interested music or health but this magazine identifies it self with many audiences which makes it very interesting to analyse. It gives us something more than the ordinary to think about.






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