MARKET RESEARCH QUESTIONnAIRE

READER PROFILE

The readers population of my magazine would be a vibrant group of 17 to 20 year olds, 65% of the readers would be males and the other 35% are females. Most of the participants are unemployed, the only source of income they have are their parents or EMA and are only willing to purchase a music magazine if it's under 5 pounds. They are most likely to read a music magazine monthly or whenever. The type of music they're interested in are Hip-pop and R&B and is most likely to listen to those music via their ipods or the internet. Some of the things they would like to see on the front cover of  the magazine relates to the different genders groups so females readers would like to see Gossips and insiders stories on what stars are up too while the male readers are more interested in finding out things like what the next Gigs will be and upcoming events. The reasons given by some of the participants on why they would buy a music magazine are if they're ' freebies'  such as tickets to gigs or to a live show and the latest news on things they're most interested in. Another thing that the participants who took part in my research wanted to see is more of their local British  music artist such as JLS, Leona Lewis, Alexandra Burke and The Wanted being displayed in the music magazine.

THE IMPACT IT WILL HAVE ON THE MAGAZINE

I think the most important impact the questionnaire will have on the magazine is changing the way in which it will try to collectively present information to its audience. The audience are 17 to 20 year olds and the magazine will have meet the needs of its audience which maybe a difficult task to complete seeing different individuals belonging to that age group will have different interest. It will also impact the production cost of the magazine seeing that most of the buyers would be students and young people who are unemployed and rely on their parents and EMA as a source of income. If the magazine is priced too expensive then the interested readers will not be able to purchase it. The target audience are more male than female and as a producer of a magazine you would have to try and keep the majority of your audience while still trying to please and keep the minority while trying to attract new audiences every day, a balance would need to be found when portraying things to help meet the audience needs. The questionnaire gives a basic understanding of your audience but it also changes the way in which everything in done in the production and presentation of the magazine.